Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas.
A UX project on a company of this size needs to be specified so I looked at the grocery stores.
In my initial research, I looked at their online grocery pickup service to determine ways of improving user experience.
After going through the research process, I found that the ideas that I had proposed had already been implemented.
I looked back at the user persona that I had built during my research and looked at her wants, needs, frustrations, and goals.
I saw that she didn’t want to spend all her time at the grocery store, but she wanted to be able to keep her fridge full and family fed.
So I thought :
How might we make Grocery Shopping fit into people’s schedules?
I looked into a few different companies to get inspiration on how best to solve this problem.
I chose two of my three best ideas that I could implement in wireframe and working prototype with my minimal design experience and limited timeline.
Scope and Restraints
This project took place over an 8-week design class and the whole process — from problem statement to the usability report — was carried out by me.
After a quick tutorial on Figma, I was able to create these wireframes.
In my usability tests, I wanted to see how people thought while ordering their products.
I also wanted to see if users would be able to navigate through the prototype.
Much of my designs were based on the actual app. I wanted my addition to be subtle so that it wouldn’t take away from the shopping experience.
Usability testing Report
I recruited five participants for testing sessions over Zoom. Each session took about 30 minutes. Once tasks were completed, I asked participants about possible improvements that could be made. (You can test out the prototype here.)
From the testing sessions I learned that:
- 60 percent of testers don’t use the reorder button to reorder items but more as a shopping list.
- 100 percent of testers liked the crowd meter and would use it when considering which store to go to
- 100 percent of testers wanted a way to make sure that they work getting the freshest product from the store and not leftovers.
Conclusion & Next steps
Based on user feedback, I can see that there is definitely a demand for the transparency provided by the crowd meter.
The next steps would be to do more research, I think that even the subtle addition of the crowd meter has the potential to create a big change in the way Walmart users use the app and the grocery service.