Walmart Grocery Shopping Time-Saver.

About

Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas.

A UX project on a company of this size needs to be specified so I looked at the grocery stores.

Problem statement

In my initial research, I looked at their online grocery pickup service to determine ways of improving user experience.

After going through the research process, I found that the ideas that I had proposed had already been implemented.

I looked back at the user persona that I had built during my research and looked at her wants, needs, frustrations, and goals.

I saw that she didn’t want to spend all her time at the grocery store, but she wanted to be able to keep her fridge full and family fed.

So I thought :

How might we make Grocery Shopping fit into people’s schedules?

My sprint map was surprisingly more complicated than the wireframe.

I looked into a few different companies to get inspiration on how best to solve this problem.

Crowd meter was inspired by Planet Fitness
The RIF was inspired by Yummly and Pinterest
I was inspired by Instacart.
Crazy eights are surprisingly tricky to do within the time constraints.

I chose two of my three best ideas that I could implement in wireframe and working prototype with my minimal design experience and limited timeline.

Scope and Restraints

This project took place over an 8-week design class and the whole process — from problem statement to the usability report — was carried out by me.

After a quick tutorial on Figma, I was able to create these wireframes.

My first wireframe was black and white

Usability testing

In my usability tests, I wanted to see how people thought while ordering their products.

I also wanted to see if users would be able to navigate through the prototype.

Much of my designs were based on the actual app. I wanted my addition to be subtle so that it wouldn’t take away from the shopping experience.

In class, we were told that the prototype should look like it's the real thing, so I added a few more pages.

Usability testing Report

I recruited five participants for testing sessions over Zoom. Each session took about 30 minutes. Once tasks were completed, I asked participants about possible improvements that could be made. (You can test out the prototype here.)

From the testing sessions I learned that:

  • 60 percent of testers don’t use the reorder button to reorder items but more as a shopping list.
  • 100 percent of testers liked the crowd meter and would use it when considering which store to go to
  • 100 percent of testers wanted a way to make sure that they work getting the freshest product from the store and not leftovers.

Conclusion & Next steps

Based on user feedback, I can see that there is definitely a demand for the transparency provided by the crowd meter.

The next steps would be to do more research, I think that even the subtle addition of the crowd meter has the potential to create a big change in the way Walmart users use the app and the grocery service.

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Mike Ikechukwu

Mike Ikechukwu

UX Design student| Entrepreneur| Music production enthusiast | mikeechukwu.com